Essential SSL

321: Inside The Food Industry: The Surprising Truth About What You Eat With Lisa McGurk

320: The Power Of Strategic Quitting with Ted Ryce
September 24, 2018
322: How To Get Back In Shape After An Injury
October 8, 2018
Show all

321: Inside The Food Industry: The Surprising Truth About What You Eat With Lisa McGurk

Many people are looking to eat healthy these days. The problem is, most are highly uninformed about what to buy and what to eat. Many myths and conspiracy theories abound in the food industry, and in this episode, Lisa McGurk is here to educate us on what is really going on behind the scenes.

 

Brief Bio:

Lisa McGurk is one of Ted’s coaching clients with an insider’s view of what really goes on behind the food industry. She works at Blueberry, a marketing and sensory research company that works with various manufacturers of food, health and beauty, and even with major Fortune 500 companies.

Her profession allows her to work with these companies’ innovation teams, marketing teams, R&D, and food science. Having worked with these companies, Lisa has valuable knowledge that can change the way you think about food.

 

In this episode, you’ll learn:

  • Why it’s important to take a balanced approach on what you consume [6:35]
  • How consumers’ confusion on food plays a big role in how food companies conduct their business [12:10]
  • How the difference of markets in many countries direct how companies present their products [14: 16]
  • The changes in consumer behaviors and how companies are trying to catch up [16:51]
  • The mismatch between what consumers say they want and their actual consumption behaviors [19:40]
  • What “Clean Label” really is [20:00]
  • The struggles food companies have had in recent years to make a shift [24:22]
  • The true dynamic of the food industry [28:33]
  • What you should know about how to buy your food [30:30]
  • What got Lisa to change the way she buys food [34:05]
  • The importance of adding effective exercise to your routine [38:50]
  • The power of choice to overcome the power of marketing [42:00]
  • The ways millennials have affected change in the food industry [46:21]
  • The way to take back control of your life [49:41]
  • Why change is difficult at first but worth it in the long run [52:38]

 

Connect with Lisa:

Website

 

Want help becoming the healthiest, fittest, strongest version of you?

Most people over 40 know that exercise, eating healthy, manage stress, and quality sleep are important elements for feeling better and achieving more in life.

Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

The good news is it doesn’t have to be this hard.

Check out this masterclass I put together where I’ll share the exact strategies busy people like you are using to build a younger, leaner, and sexier body in their forties, fifties, and even sixties without joining exhausting Bootcamps or P90x, going on a detox cleanse, doing intermittent fasting, or any of those “quick fixes” that don’t work for the long-term success.

I’ll pull back the curtain and reveal exactly how our clients are creating the body and life they’ve always wanted by ignoring all the conventional wisdom. This is a limited-time masterclass. Click on the link below to sign up for this training now.

>>Click here to sign up for this limited-time training now!

 

Ted Ryce is a high-performance coach, celebrity trainer, and a longevity evangelist. A leading fitness professional for over 24 years in the Miami Beach area, who has worked with celebrities like Sir Richard Branson, Rick Martin, Robert Downey, Jr., and hundreads of CEOs of multimillion-dollar companies. In addition to his fitness career, Ryce is the host of the top-rated podcast called Legendary Life, which helps men and women reclaim their health, and create the body and life they deserve.

Related Posts

Leave a Reply