Podcast Transcription: How to Regain Focus, Energy, and Balance: Effective Productivity Strategies for High Achievers with Jeff Sanders

 

Jeff Sanders: The question of balance is an interesting one because a lot of people approach that question from can I do all the things that matter every day? Like a consistent, like even spread of, I'll spend one hour and work and one hour and working out and one hour with my wife and one out with my kids. Like that's not how life works. 

Like things are all over the map. And what I have seen that makes the most sense is a seasonal approach to life and work, meaning that in whatever season you're in, you identify the most important focus for that season, and everything else is secondary to that.  

Ted Ryce: What is up my friend, and welcome back to the Legendary Life Podcast. 

I'm your host, Ted Rice health expert and coach to entrepreneurs, executives, and other high performing professionals. Today I'm excited to have my friend Jeff Sanders back on the show. If you don't know Jeff, Jeff is a productivity expert, keynote speaker, and host of the 5:00 AM Miracle Podcast, which has over 14 million downloads. 

He's a total rockstar when it comes to podcasting. In this conversation today, we're gonna dive into the most important productivity strategies and healthy habits for high achievers. So I have a very honest discussion with Jeff. And I even asked about myself. So if you're running a business similar to mine, or if you feel a bit overwhelmed by your calendar or stuck in productivity guilt, Jeff's gonna help you clear up a lot of your beliefs about your productivity and give you better ways, better mindsets to help you dominate your day. 

So without further ado, let's welcome Jeff Sanders back to the show. Jeff Sanders, welcome back to the Legendary Live podcast. Always a pleasure to have you on, and looking forward to seeing how this conversation unfolds.  

Jeff Sanders: Me too, Ted. It's always a lot of fun to talk to you. I mean, you've, you've been on my show numerous times and you know, talking to you is like, you know, an an old friend, uh, and reconnecting, which I love. 

Ted Ryce: Yeah, absolutely. And man, I'm super excited to speak you today because, uh, I feel like we're in this situation where attention. I'll say it like this, Jeff, this is how I wanna frame the conversation with you and where I want to take this and get your, your insight and wisdom. I've had to change the way I make content and as many other content creators of, you know, I'm, I'm, I'm a coach really, but you know, I create content. 

So many of us have had to change our content to make it shorter. Short form content is the thing. And it's like attention spans are so short right now. They're even short. There were like people comparing it to goldfish attention spans, and now we're like even worse than goldfish right now. Okay. I don't know the statistics about that. 

I don't know much about goldfish, but where I want to take this today is our world is increasing in speed. Everybody's like using ai, concerned about ai. Where's this all going? We're all, it feels like time speeds is speeding up and at least a lot of people I've spoken to, I, I would love to hear your thoughts on this. 

Productivity is more important than ever. 

Ted Ryce: So let's start this conversation with, when you are helping someone with their productivity, where does this attention span thing come in? Do you deal with that as well? 

Let's start there.  

Jeff Sanders: Yeah, it's a really good question because the biggest issues I deal with initially are stress and overwhelm. 

Overwhelm is really funny because to be overwhelmed means you're trying to do too many things at the same time. And so that's where that sense of anxiety comes from is, you know, I've got 17 things to do today and I'll try and do them all at once. And so speed becomes the biggest issue. How fast can I move to get through these things to reduce my anxiety and overwhelm? 

Well, your attention span is going to be shorter if you're constantly just being paying from one thing to the next to the next, and you're multitasking and you're trying to do it all at once. And the problem with that strategy is it just makes you more paranoid. It makes you more chaotic, like it doesn't actually result in you feeling better or really getting more of the important things done. 

You just have a lot of activity and a lot of busyness. If your attention span is short by default, then you have this natural tendency to wanna continue that lifestyle of being pinged all the time faster and faster and faster. And if you watch a short video, you read a tweet, you are looking at content that's always very quick. 

You are literally trained your brain to always look for the next dopamine hit that's really fast all the time. And the best work that people produce. Whether you're gonna write a book or you're going to build something new, you're gonna work on something of real value. You have to go deep to do really great work. 

And you cannot go deep if you're always having these short, quick bursts of attention span nonsense. And so the the big challenge is figuring out how to. Essentially retrain your brain and your, in your default mode to say, I'm looking for depth. I'm looking for a longer form experience, which the, the world today we live in doesn't offer that. 

So you have to intentionally block or divert yourself around that noise to get to the things that truly matter. And that's, that's a skillset that can be gained and improved upon over time. But you have to be very intentional about the approach to get there. 

Ted Ryce: Yeah, let's talk about it. That, that a bit. Uh, one of the things I try to do, so I'll give you an example there. 

I'm, I'm gonna be very selfish with this episode with you today because I feel like, uh, you know, I'm, I'm in a decent place with my productivity. But certainly not as not where I want to be. So I woke up the other day, had a decent night of sleep, had my coffee, was like, all right, let's get to work. And then I started on something, but there were too many browsers open. 

And then I was just like bouncing back and forth and I'm like, oh. Eventually I pulled it together. So I wanna say this, this PO one of the reasons why I like doing podcasts. The secret is like it allows me to be in full focus.  

Jeff Sanders: Mm.  

Ted Ryce: It's very easy to avoid distraction. Especially when the conversation is good, like you and I, we have a connection. 

It makes it easier.  

Jeff Sanders: Yeah.  

Ted Ryce: I'm not gonna lie, I've had over the, I've been doing this for a long time. I remember a few times, uh, maybe five, six years ago where I was like, on my phone. I was like, I'm not feeling this conversation. I was like, starting to check. Now. I just avoid having people like that on the show, right? 

I, I, I always make sure like, I, I really want to talk to this person. Then I have 'em on the show now. I don't care how popular they are or what, you know what I mean? I don't care about that stuff. So anyway, those things, it's easy for me to be dialed in, but sometimes I have like a list of stuff to do and I'm not sure how to prioritize and I'm like bouncing around. 

Ted Ryce: How do you help someone prioritize from there so that they can stay focused and avoid the, the distraction.  

Jeff Sanders: What you're talking about here, essentially is what I call my focus blocks of time, or my FBOs and the, the acronym for that, which my intention behind that is 100% distraction free time. That's the goal. 

That's the ideal. It's hard to achieve because most of us live in a world where just being distraction free is, is it's kind of a, a, a tall order. Yes, you can get there, but there are some exceptions. Oh, I'll give a good example. You brought up the podcast interview. I mean, right now my phone is on silence and it's put aside, so I can't touch it. 

My email program on the computer is turned off. I can't, the texts and all the o other opportunities to like be distracted digitally, I have removed or blocked or turned off as many as I possibly can. So unless someone comes crashing through the window of my house, like I'm not going to stop the interview or be diverted from the conversation. 

But I have, I've done podcast interviews now for 12 years, like I have a system for that. But that same system is one that everyone can use for any focus block to simply ask the question like, where am I pulled away from my work? If I'm trying to dig in deep, like what commonly pulls me out of that? You read the, you know, the phone, you said, if there's a bad conversation, I'll just get on my phone. 

For most people, the phone is the thing. It's always the thing. So if you figure out, well, if the phone is the distraction, but lock the phone in a box, turn it off, put it away, and then challenge yourself to be in the moment and be present without the ability to be pulled away. And you have to train yourself to get back into that sense of, it's like meditation, right? 

You, your brain goes off into la, la land, you gotta bring it back to the focus and bring it back again and again and again. And that's the skillset you're working to, to work on, to improve because that's exactly what is needed to go deep, to stay deep and to do the work that matters. And whether that's in a focus block of time, a conversation, it doesn't matter what you're trying to do. 

If that same mentality is there of I acknowledge distraction, I know it's there and I have built a system to do my best to avoid it or block it, then once you're in the flow, which literally, then that zone shows up where you're like, okay, I'm here. I'm fully present, I can engage. Then you stay locked in and then you get better chemistry, you get better quality, better, more quantity, like the real value we're shooting for shows up because you've done the work required to set, set the stage. 

For a really great focus time, but you have to a, approach your work and your day with that mentality that that's what your goal is. Otherwise, you play victim to your worst habits. And so if you normally have your phone turned on all the time and a text pops up and you reply right away, or like me, I love inbox zero. 

So if I get an email, I wanna reply to it immediately, but that, that's not actually helpful. If my goal is to stay focused on something, it's just another distraction. And it is such a, a game changer to live a life where focus is your focus because you will, you feel physically feel differently about how you approach your time and your work in a way that you literally cannot get when you are distracted by everything. 

Ted Ryce: Yeah, it's a great answer and I want to get more practical and tactical here with. Some steps, some general steps. But again, I'm gonna be super selfish with this conversation with you today. So, so I time block and it's easy, right? When it's like, okay, you're gonna record these episodes, these podcast episodes, boom, you're gonna record an interview with Jeff Sanders. 

Boom, easy locked in. 'cause I like doing those things. Uh, it's more engaging for me. But then I'll run into something. Let's say, let's say, oh gosh, I'm trying to think of the exact example, but, so I have, so, so I'll, I'll just use this. We know in our, I'll use my business again. There's some things that need to happen. 

One, we have to work on a lead gen issue right now, which we're doing and it's working and that pays the bills. We're running ads and I'm recording these ads and we're, we're getting clients from it and. I realized Giselle, my business partner, and I realized we dropped the ball on the podcast a bit, even though we've been doing it for 11 years and we haven't stopped doing it. 

And every week for 11 years, man, you know, like, you know, you, you've been at it for 12, you just said, but we've dropped the ball. We haven't shifted it away from, uh, audio and put it on, on video and made it into, made it into, into that. And so like, there's all these things and, and another thing, it's like, so I created a form to send a potential guest. 

It needs to be updated. In fact, I had a couple people speaking of attention spans and how things are different now compared to even five years ago, let's say pre COVID, right? People would just fill out the interview flow. But now people are like, I, I, I saw that and I just, I'm not doing that. I had someone who's a strength coach for a long time. 

He was on Peter Atia show recently. I have a bit of a connection with him and I, I read his books and was influenced by his work when, when I started personal training, you know, over 20 years ago now. And he was just like, yeah, I was, I, I'm not doing that. And I, I had to come in. So my point is like, I need to pay the bills by working on the things to make the ads and, you know, the, the funnel if you will get clients, that's what pays for the podcast and also pays my rent and uh, you know, all the good, all the fun things that I do. 

But then there's all these little things and I feel like sometimes me and my business partner, we do focus on the big picture. To drive revenue into the business. But then there's these little things that fall by the wayside that I feel like if we took a break and just did, and it would be maybe, and, and she already did, adjusted the interview flow and went through the process. 

But we could have done that a while ago, but didn't. How do you, for someone who's really clear on what it is that they need to do, and there's like, you know, maybe a shorter list of what they need to do. Again, I, I've never had any other sort of business except for personal training, but talking about the people like me and like you, you have a ton of stuff that you do in, in this world, uh, for people running businesses similar to ours, whether it's online or offline, but they're, they have so many things to do to optimize. 

The big needle movers as well as the smaller things. How do you coach a person? Do you say, Hey, listen, don't fix the interview flow. Let people disappear even if they're gonna be a great guest, you know, how do you, in that particular situation, what would you do? Again, not with my specific business, but just generally. 

Jeff Sanders: So I did an episode of my podcast years ago, I, I titled, how many number Ones are on Your to-Do List? And the answer should be one. Like that should be the answer. And, but the problem is, is that we have 17 number ones and not everything can be. And so to the simple answer is yes, things will have to disappear. 

There's no other way to do it. And so being able to identify what to let go in my second book, I, I call things that you do that don't matter, nonsense, like anything that literally is a waste of time that never has to happen. You let go of those things first. And the funny thing is, is that we tend to over prioritize small things because they're easy, because they're quick wins, because they feel emotionally good while ignoring logically what really may needs to happen. 

And so with your example, if your goal is to make money in your business and imagine the podcast doesn't make money, maybe it's a marketing, you know, tool for you, the question is, where's the number one driver for bringing in revenue? And your energy goes there. And if in the process the podcast disappears or falls off the map, it shouldn't matter. 

At least in, in the grand scheme of numbers, like what mattered got done and what didn't matter was ignored. Whatever consequence happens because of that, needs to be like emotionally accepted upfront. Like, I'm okay with things not going well in these areas because I identified upfront that they, they can be let go. 

It's hard because we're emotionally attached to things that we create and things we care about, and that we, you know, I love my podcast and it's, it's my biggest driver for business, so I'm not gonna let it go. But at the same time, like I have to understand like sometimes in life, like things have to shift and being able to identify what, what the priorities are now and versus what they used to be. 

One of the biggest challenges here is that, let's say for example, my podcast used to be much more impactful years ago before podcasting got really popular. And so my show was like, do it really well. And now it's like compete with super big brands that I can't compete with. So I can't leverage my time in the same way that I used to. 

I have to pivot to different strategies because, uh, the business world has changed, the industry has changed, my goals have changed. We have to be able to evolve and shift with the times. And in that process, that shift requires letting go of things that no longer are critical. And I think that's, for most people, the biggest challenge is telling themselves, no, I can't do this. 

I have to walk away and focus on what matters. And that is the, the priority challenge we all face every single day with our time, let alone the big picture of saying, here's a whole like section of my business that I'm willing to kind of drop off the map. And so the, the personal challenge is identifying that and sticking to that plan. 

Ted Ryce: Yeah, I hear you on that. And, and it makes sense. We have, I'm just gonna keep running with personal examples For ex we were getting a lot of clients for Twitter. Actually. We, I, I was on your podcast yesterday and we had a, a conversation, so Elon took it over, the whole thing changed, the algorithm changed. 

It's actually getting better now, but it's not the client generating platform for us at least that it was. And in this case, the podcast is like, now I, I just got invited to the number one, thank God for podcasting because I just got invited to the number one health show and I'm flying into Phoenix in January, late January to do it in person, my first ever in person. 

Podcast and it's for the number one show in health, or at least it hit number one. Last week, I, I didn't even, I, I was talking to the guy, I didn't even realize who he was, but we had a good connection and then I'm like, oh my gosh, that's a number one guy. So, and, and people are trying to get on big names, trying to get on his show, and I just, you know, fell into the, fell into my lap. 

So, so in that case, it is a good thing, but something stopped working in this case, Twitter, and we might come back to it. So again, I don't want to make it all about me and my show and you giving me free coaching, because that's not what my intention is. But I know people are having the same issue that I'm having with like, we're juggling all these things and it's shifting around and business and, and we shifted away from the podcast, but then now we're shifting back because every time I'm on a podcast, clients just have to work with me. 

They're like, oh, I have to, like, I heard you on the show. I had to, I had to book a call with you. It's so powerful. Versus Twitter where these 22-year-old longevity experts who are taking peptides and, you know, talking about longevity is like, you're 22, you're 25, you don't know anything about anything, right? 

You don't even look like that fit. Right? So it's just a different world where it feels a bit, at least now feels like more of a grind. So coming back to that. You know, how do we, how do we be honest and assess what we should be working on? And, and yes, there's a number one, so I'll make this a bit of a two part question, but how do we determine what are, you know, how many things should we have on our, our list? 

Do we have a, I assume you would recommend a daily list, but is there a weekly list or monthly or quarterly list? Yearly list? Like how do we, how do we do those two things? The first one is really do an honest assessment of what's working for us in our business. And then the second is, is how do we approach knocking off the things that after doing the assessment and being clear on what really moves the needle, how do we go about prioritizing and, and. 

Taking action on those things.  

Jeff Sanders: I, I hear you. There's a lot here because we're all in the same crazy world. There's so many things, but the simple answer to it is you hit the point earlier when you said like, you know, what's the driver of success? And so you look at any business, there's gonna be, you know, 1, 2, 3 areas where the majority of the money, the revenue shows up from these sources and everything else makes up a very tiny percentage. 

And if you can identify, you know, these top two things that make the majority of the money and put your energy into those things, that means that your daily list, your weekly lists, your monthly lists, all these lists you might create are going to be targeted towards those top drivers. And so it means if you're asking the question like, where should my time go today? 

You could answer that question by, well, what's easiest to do? What's on fire today? Like the kind of the, the chaotic, reactive answer versus the proactive answer of saying, because I know what drives most success. The first thing I'm gonna do in my day is kind of your 5:00 AM miracle, if you will, is wake up early and do that first thing first. 

That thing, that's the biggest driver, the most important. Um, let's say for example, like in my world of public speaking, where I do a lot of gigs, the biggest thing for me to do is to reach out to new potential speaking engagement clients. So I have to do outreach. So if the very first activity in my day is I'm emailing people, making phone calls, trying to do connections that will lead to more sales down the road. 

And if I put that piece off and say, well, there's an email I wanna reply to, there's another, another task I wanna do. And then I put off doing the lead generation work. Then I'm not gonna generate leads, and if I don't, don't generate leads, I'm not gonna have the sales and the business then boom, disappears. 

Like, I can't, I can't let those smaller tasks take my attention away. And so the real question is, do you know what matters? And then once you've, you've done an assessment to say, well, if I identified revenue, you know, success. Like that's where my success comes from is the biggest revenue. That's the thing that I have decided. 

Well then all your energy, at least initially in the day, goes in that direction and the end of the day goes towards other things. And the same thing could be true for your weekly goals, monthly, quarterly, annually. It's always that question of what matters most. And once you identify what matters most in any timeframe, and you have structured your calendar and your task manager and your goals around those. 

The stress then goes away for the little stuff because you will naturally drop those things off and not focus on them. It just, it takes a real shift in knowing that and, and being committed to the idea of I know what matters and I'm going to, to dig into it. And one thing I've seen that's very obvious is that let's say you commit to, you know, this one specific revenue driver and you start to work on it and it's your biggest priority. 

Well then you get new ideas about it, you get creative thoughts about it, you make more connections, you get excited to wanna work on it, and it kind of takes over and becomes its own thing because you figured out how to make it work better. And then you don't really need to do the other stuff because you've got the energy, the momentum has been built up. 

And that's a life that I find really exciting is that I have that sense of energy behind something that I'm also, I know matters. But you have to be able to kind of put these pieces together and get them in alignment. And once you do, success in that sense is a lot easier.  

Ted Ryce: I love what you're saying, although as you're talking. 

Do you still do coaching by the way, Jeff?  

Jeff Sanders: Not as much as I used to. So a lot less.  

Ted Ryce: But you still do it  

Jeff Sanders: a, a little bit, yeah. Occasionally.  

Ted Ryce: I really feel like, um, you know, we'll talk about, you know, how someone, if someone wants you to speak for their organization on productivity, definitely get into that. But as you're talking, I'm like. 

I can see how me listening to you right now and the listeners listening to you right now, at least the ones that struggle with productivity like I do, or maybe a little more, maybe a little less, it's like, oh, I'm fired up. Okay. Jeff just said, do this assessment, figure out what's, you know, get clear, get focused. 

But as soon as they stop listening to this show, as soon as they get the call from the school and the kid has a cold and needs to be picked up, or there's a dumpster fire that starts in the business, it's like we start to revert back to our default patterns. And I see that in my line of work coaching executives who it's very easy for them to prioritize work and not their health. 

And so, um, so yeah, so it's good if, if you do need a productivity, hire someone for productivity. Jeff is still doing. Um, another thing, Jeff, is, so we're talking about getting clear on right assessments and, and getting clear on what's moving the needle. And as you're saying here, like you have to just stay focused and do the things that pay the bills, and you have to let things go. 

What happens if, um, oh, what's the way to say this? What happens if you're not sure what's moving the needle even? Or, or let's say you know, what your main revenue generator is, but, um, what about the other things that maybe don't do as much? Like in your case it would be outreach calling, right?  

Jeff Sanders: Mm-hmm. 

Ted Ryce: Pitching your speaking services. Do you do speaking for events or, or corporations? Both,  

Jeff Sanders: uh, mostly corporations, but some events too.  

Ted Ryce: Yeah. So you have to, uh, you, you've gotta. Pitch those people. You gotta call 'em. But you're also, for example, you're doing this podcast with me today, right? So, and you still produce a podcast, like where do you start to get clear on, okay, what are the other thing, even if it's not the primary mover, how do you view the secondary tertiary water? 

Or why do I forget what the, the, the word quad  

Jeff Sanders: Tertiary doesn't a word. It's a good question. I think that a lot of what time usage comes down to is subjective decision making. So it really is like, you could put a, a filter through it or you know, a certain test or analysis and say, well, I took this test and it told me that these are my top four priorities. 

But in reality, like we get to choose every day where our energy goes. And what I find to be most powerful is whatever my emotional driver is, is tied to, that's where I get success. So I mentioned earlier this idea of momentum behind something that for me is very clearly like I'm an emotionally driven guy, and the more that I can attach my emotions to a project, the more I know that project will do. 

Well. The question for me is, is that project going to move the needle in the direction I want it to go? So in other words, I can get really obsessed with woodworking. It's a hobby of mine sometimes, and I can just spend hours in my garage tinkering, which is fun. Doesn't do anything for my business, but I like it. 

And so my knowing that I get so deep into things, I have to be very choosy about what number one is, number two, number three, but also set aside time for those fun hobbies. So it's a really question of how does your ideal day flow? How does your ideal week play out? And knowing yourself and knowing your tendencies, how can you block your time in such a way that at least for most people, the first part of the day is for things that matter most. 

And then you give yourself the flexibility of later on the day, I can still kind of scratch that itch and do things. I also enjoy. That also could be helpful, not necessarily mathematically the best choice, but emotionally the best choice because you're trying to figure out how to get, keep yourself in the game. 

Like to your point earlier, you might listen to a podcast and be motivated and then turn the show off and forget all about it and move on with your distracted day. So how do you build systems that keep you engaged? Well, you have to be intentional about building systems. Um, in James Clear's book Atomic Habits, he basically references this as we always fall back to our worst habits. 

Whatever that default answer is, that's where we go. If you tend to be the kind of person who eats chocolate every day, when you get hungry, you're gonna eat chocolate. Like, and you're trying to build systems that stop you from making your worst choices and also encourage your better ones. And that goes for dietary choices, for time usage, you know, whatever it is. 

It is always a question of system building to encourage you to do the thing that makes the biggest difference for you. And then you get yourself emotionally tied to those results. You get momentum behind it. You want to do it more, and it just builds upon itself. But there has to be this upfront decision of here's the system and lifestyle I want to build out for myself that if I, at least on paper, ideally, would make me more successful. 

And then the question is, can I in reality live that way and make it happen? And that's just your personal test every day of, did you do what you said you're going to do?  

Ted Ryce: I hear you. Another thing this, this conversation is bringing up is, um, so I follow guys like Alex Ver Mozy, right? I don't, not in love with Alex, like some people are, but I really appreciate some of his perspective. 

All he does is work, mostly work works out, goes out to dinner with his wife and always eats dessert, or at least according to like the, the Instagram post I saw. Anyway, I don't watch his stuff that much, but him, and there's a few other people, so him and a few other people, and even I'm, I'm gonna, uh, be interviewing Dr. 

Julie Gerner, if I remember her last name. And she's like, sometimes you, you need to put in more hours than what you think the answer is put in more hours. It's not optimize. And so what are your thoughts? On that, because for me, I, I wanna just tell you where I come from. Like, I really prioritize balance, but more lately I'm like, you know what? 

I have a good, like, I'm like, Hey, I have, oh, I have not worked out yet. My PO two max is probably on its way down, or my muscles are whatever, you know, I'm like, I, I get it in no matter what I feel, find time. But more lately it's like, uh, more recently I've been realizing, uh, what I feel like I need to do here is really get on the ball and, and make sure I put in more hours, not forever, but for in this crunch time we're in. 

Would your views on that Take it away? 

Jeff Sanders: The question of balance is an interesting one because a lot of people approach that question from, can I do all the things that matter every day? Like a consistent, like even spread of, I'll spend one hour in work and one hour working out and one hour with my wife and one hour with my kids. 

Like that's not how life works. Like things are all over the map. And what I have seen that makes the most sense is a seasonal approach to life and work, meaning that in whatever season you're in, you identify the most important focus for that season, and everything else is secondary to that. And so your biggest energy goes towards that one big focus. 

And when you do that, that one area will get a ton of success. You know, to your point, you put in the hours for that activity and then the rest of the stuff will just kind of sit in the wayside. It might atrophy a little bit. You might see some, some down sliding from those, but that's, that's intentional because you want to give your energy to one key area. 

My seasons tend to last like four to six weeks depending on what I'm working on. And then I shift gears to the next season, the next big focus. Um, you know, earlier this year I had a big project with my house 'cause all half of it fell apart. I had to rebuild it. So that was my big season there. And then I went to a personal health season. 

'cause while I was working on my house, I didn't go to the gym at all and I felt really bad about that. So then all of a sudden I'm back in the gym like crazy. And then I shifted into this massive personal finance focus and all this work on investments and all this stuff was my biggest focus. And now I'm back into business building. 

That's the new season I'm in. Like, but that. The seasons that we have in life will shift, and our energy towards those things will determine kind of what we're going to, you know, have as our balance now. So the answer of balance is actually balance over time. It's not balanced today. It's over the last year, two years. 

I have given my attention in seasons to all these major areas that matter. And so if I will look back at my life, you know, a couple of years from now, I'll be able to see, well, during these couple of years, I did all the things that mattered. It was not balanced consistently, but it was balanced over a longer stretch. 

And if you're able to, let's say for example, focus on something like, you know, house repair that I did well, I did enough work in that, that now my house doesn't need me to work on it hardly at all, if ever for years to come so I can ignore it, which is a version of automation. You work on something, get it to a good place, and then walk away, then work on something, get it to a good place and walk away. 

If you do that consistently. You won't have to spread yourself thin for every single project. You'll be able to do something, finish it, and move on to the next thing. And that sense will give you more flexibility, more power to then give more of yourself to the next season. So the question is always just what matters most now and how can I give the hours it needs, work on it, get a sense of automation or completion to it, and then shift gears to the next major focus. 

That kind of project based lifestyle is one that has worked really well for me in the, in the past few years. And what I wanna continue to do, because I know me, is that I'm not going to strive to do the exact same things every single day in the same way. I, I would go crazy. I work for myself for a reason. 

Like I don't want to go do a nine to five with the exact same tasks all day, every day. So I'm constantly asking myself, how do I structure my life? To double down on what I'm, what I'm best at, and also what brings in the best results.  

Ted Ryce: Yeah, I love, I love this direction we're in right now because a, a shift for me that's happened when I was in my twenties and even thirties. 

I would be working with people who are much more financially successful than me, and I still do that, right? Uh, almost all, if not all my clients, uh, more succi, uh, more financially successful than me. And some of them feel kind of bad because they haven't put in enough effort into their health. And then sometimes I feel bad in my twenties and when I look back in my twenties and thirties, although I did a lot of the right things. 

So it's not, there's not too much regret there really. 'cause I really focused on being an expert instead of the, the learning, marketing and business. But I feel like, oh, I should have worked. A bit more and spent less time in the gym. And I talked to my clients, I'm like, man, I don't tell them anymore. Like, oh, you totally screwed up. 

Look at yourself. And I think, man, if you didn't do that, I wouldn't even have a business. Now, of course, I would be doing something else with health and fitness, but like, uh, my point being, how do you look at seasons? How would you coach someone on seasons to get them to realize, like, Hey, if you let your bus, if you spend too much time renovating your house, or I, I wanna stick with the, the fitness. 

Let, let's stick with health, wealth and relationships. Right? Those, those are the big three, right? So if you spend too much time on your health. For sure you're not gonna have as much time. It's gonna be, there's an opportunity. I guess what I'm getting at, there's an opportunity cost, and I've never, it, it's only been in recent years that I appreciated it. 

It was just like, bro, what are you talking about? Get in shape, shut up. No excuses. But the truth is that there's an opportunity cost to everything. And so you have health, wealth and relationships. The big areas where if you don't pay attention to your, your relationships, your, you get divorced, wife wants to take half your kids don't want to talk to you. 

I'm just gonna make up extreme, uh, uh, hopefully somewhat humorous examples. If you, if you don't focus on your health, you get a belly plaque starts to develop in your arteries and you develop heart disease, you have a heart attack in your fifties or early sixties, get a type two diabetes diagnosis. And so all that hard work, right? 

If you were working for your family and your wife ends up leaving you, your kids hate you, where are, where are you now? Right. If you work so hard, uh, to, to make money so that you could have a good life later, but now guess what? You're on desk door, right? And if you focus too much on relationships and health and not on finances, you're probably gonna get divorced anyway, because financial stress is one of the leading, uh, one of the leading reasons. 

Ted Ryce: Again, I'm not a relationship expert here, so if anyone, uh, has better stats, but it's what I understand to be one of the leading causes of divorce. It's not infidelity, it's it's financial stress. So it's like, talk to us about how you would coach someone on seasons when, how long to spend in a season, how to know which season. 

What to focus on in which season? How long the seasons. Talk to us about that. 

Jeff Sanders: Yeah. One thing that has been clear to me, back to my point before about kind of my emotional drivers of like whatever I'm excited about now, I tend to, to leverage those probably more than I should on the logical side. So if you did a calculation and say, well, you know, according to the numbers I should do X, but I really personally wanna do YI would coach someone to say, go for where you're emotionally driven, because that's where you're gonna see results more than the thing that's, that's logical. 

'cause we're not logical creatures. Humans are emotional and we use logic to justify our decisions. So because of that, double down on your emotions, say, well, if I'm currently excited to exercise. Then make that your priority in this season. Say we're let's, let's get a better workout schedule, a better dietary system, better sleep habits, and just make sure that is really dialed in and spend. 

I would argue, I think around six weeks to me, seems to be enough time to do some research, test some things, finalize some things, and then kind of call it quits and go on to the next season. And I think it's healthy to also have a sense of an an end to that season and say, I'm not gonna let this go on for six months or a year, 'cause the rest of my life still has to be addressed. 

So give it enough time to make some good progress. Get to the next plateau of success. Have a good way to automate that so you've got a consistent routine. For example, to go to the gym every day, wherever your case may be. Then you can move on to the next season for the next thing you're emotionally just, you know, excited to, to work on. 

So the question of what should the season be about really is answered by what you are personally excited for now and it lasts as long as it needs to, but with a cutoff time so you don't go nuts and find yourself out of balance. My previous house project went on for six months and I know looking back at it, it was far too long and I sacrificed far too much. 

And the opportunity cost, to your point earlier was, was incorrect. The balance was off. And so I have really shifted how those seasons play out now. So I give myself enough attention to what matters and then move on to the next thing reasonably quickly. And that that sense of balance helps to keep me moving on to the next thing in a better way. 

Jeff Sanders: And also, there's another kind of side point here I think is important, which is that back in my twenties I ran a lot of marathons and ultra marathons and I got obsessed with long endurance exercise, which if you know anything about endurance sports, you know that you have to spend hours, uh, per workout. 

It takes up a lot of time. And the other funny,  

Ted Ryce: how many hours per week? Just so someone listening if they're not familiar.  

Jeff Sanders: Oh my, I mean, I was working out for at least two hours a day during the week and then at least a long run of four to five hours. And that's, that was consistent  

Ted Ryce: on the weekend.  

Jeff Sanders: On the weekend. 

So yeah.  

Ted Ryce: Wow.  

Jeff Sanders: So four or five hours per a long run. But if you look at the, the totality of that, the kinds of people who are endurance athletes can fall into one of two categories. Either like a healthy sense of I'll run a half marathon or a full marathon, and you get much healthier, you lose weight, have more energy. 

Then there are the extreme athletes who run ultra marathons, and they cross this boundary of it's no longer healthy, it's now an addiction, and you're actually less healthy. Your body breaks down. You experience all kinds of problems because you're not doing it for the, for your health. You're doing it because you're obsessed. 

And I think that there's an interesting kind of personal dynamic of asking yourself that question for whatever it's you're pursuing. Have I crossed that threshold of I'm now kind of, I'm, I'm having worse results, right? The point of diminishing returns kicked in and I am no longer seeing the results I expected because I went too far. 

And I think it's really important to know what too far looks like. So you, if you're like me, you know, a high achiever who gets really obsessed with things, I need a cutoff, a a stopping point, or else I will just keep going and that will not serve me with my other areas of life. And so this is always the subjective self-awareness conversation. 

Do I know myself? Do I know what matters? And can I find a sense of balance between these areas? And once you figure that out, things can move a lot smoother with a lot fewer side effects. But if you don't, you know, reign yourself in, you may find yourself, you know, running for six hours a day and then you're broke, life falls apart. 

Ted Ryce: That's such a great point because I was addicted to the gym exercise doing juujitsu, and it was a way to manage my. Negative emotions. Now, if you know my story, you know, there's a lot of reasons why I might have negative emotions. But also the more practical side of that was I was using it to avoid doing the work that I knew I needed to do with my business. 

'cause I love, I love learning about physiology. I love learning how to help people, how to coach people. Even the the psychological side, which I used to not like now. I really enjoy it. But man, it was such a tough task. To tackle learning about learning or filling in the gaps with how to run a business correctly. 

Because again, if you're not, if you're not familiar with my story, it professionally, I was in Miami Beach, I worked with Robert Downey Jr. Before he was Ironman and skyrocketed into like the number one paid actor, whatever, whatever he ended up doing, right? I worked with all the, and those were just the celebrities, Ricky Martin, rich Sir Richard Branson, but I had all these people, you wouldn't know the names of high level entrepreneurs, real estate developers in Miami. 

I was surrounded by wealth, but I wasn't able to capitalize on it because they called me the mad scientist, like, oh, it has the mad scientist, and they said it partly as a compliment. To my obsession with learning about the human body and how to improve it. But also it wasn't a compliment in the sense like I was unreliable. 

I didn't have business systems set up. I didn't hire anyone to help me with scheduling. I was doing everything myself. And the thing that changed my trajectory was I was driving around in, in my car from going from multimillion dollar condominium complex to multimillion dollar home in Miami Beach. Just like, like, man, I gotta do better. 

Ted Ryce: And I was listening to Stephen Pressfield's War of Art, and it's such a fantastic book. It's just about overcome the resistance. And what you had said just a few minutes ago is like, find what you're most. Excited about emotionally and go do that. In my case and what Steven talks about, and I just heard him on Andrew Huberman show, really cool to, to to hear him again on a podcast. 

He was talking about the resistance and talking about how if there's an area of your life that you're avoiding. In my case, it was becoming more, less of a mad scientist and more of a professional businessman. Right? And you have to tackle that thing, and that might be the indicator when you have some resistance. 

I also see that in a lot of my clients where they're just like, like, oh, I'm too busy. I can't focus on my health. It's like, you haven't seen your penis in a decade because of how big your belly is. You need, like, you don't need to do we, none of us need to do anything in our lives, but like if you don't want to end up dying. 

Early, like you have to do something. So, so how do you, when you say go for the thing that emotionally lights you up, and then Steven's talking about this, you know, go where you're with the thing that you're trying to avoid, how do you, how do you make sense of those two things? Do you agree with him or disagree? 

Jeff Sanders: So this is a perfect conversation because I just released an episode of my podcast about how to do things you don't want to do, which speaks to, I think what you're talking about has how to do things. You're avoiding how to say yes to the thing that needs your attention that you keep saying no to. And there is a definite struggle, there's a tension here between the emotional drivers of, I want X, but I have to do Y. 

Like I I, here's where my energy is flowing. But there's a necessity somewhere else. And to your point, one area of my business that I suck at, don't wanna work on is business development in general. I don't like doing sales, I don't like working on growing the business. I like doing my job. I don't want to, I'm the entrepreneur. 

I'm a solepreneur, so I have all the, you know, I have to wear all the hats. But as a guy wears all the hats. I wear some of them really well, and some of them I completely shove in the closet. Lock the door. Like that's, and that's all of us though. We all have blind spots and weaknesses. And the question has to come down to, is there a weak spot or a blind spot that you've been ignoring that if you continue to ignore, it will be your downfall. 

Like it will crumble whatever it is you're working on. To your point of someone who you know, their belly is really big, you know, or your business is, is tanking, and these are big fires to put out, these are obvious things that have to be addressed. And so. The question that I would ask then is, how can you get yourself emotionally excited to work on the thing that needs your attention? 

And what I figured out, just, you know, I mentioned earlier I had a personal finance project I was working on. I have basically ignored investing, personal finance, long-term, like retirement savings. I've literally just put in the back burner and say, I don't care. Well, you can only not care for so long until eventually is a problem. 

Well, I had this like wake up call earlier this year that said, if I don't address this, it will be a serious issue down the road. And so my question was, how do I find my angle, my, like what's gonna get me excited about something I think is boring or a waste of my time? And all it took for me was one book, I read, a book that had a strategy, one that I could implement and work on, and then I did, and I saw results immediately. 

I thought, well this is it. Like just go do more of that. That set me on a path of doing lots of work that improved that area of my life. And I've realized like that's what we're, we're missing with the areas we tend to procrastinate on or ignore, is we just haven't found our emotional connection to that area of life. 

And once you find it, usually it's a strategy that you think you can actually work, actually implement yourself and get results from. And if you believe in it, you believe it's possible, then you will actually do it and you'll be excited to work on it. But le let's use the example of your retirement. If you think, well, I'll never make enough money to save enough money to, to be able to, to do that, so I'll just live on social security when I retire. 

Like you're gonna be broke at that age 65, you're not gonna be able to retire. Like you have to solve the problem somehow. And so you've gotta figure out what's the angle that resonates with you and you go in that direction. And I have found that once you have made that decision and found that strategy, the emotion shows up after you've done the work, right? 

Emotion follows action. And so you have to do something first. Be excited about it and then build momentum through that direction and then all of a sudden you've got something to work with. But this is the challenge between our kind of desire to do, take the easy path, right? Usually our emotion says, let's do what's easy and fun. 

The quick hit the dopamine hit versus the hard work that gets the actual results. And trying to marry those two together in some way that causes you to actually do things that produce big results down the road. That's the challenge. But once you find the angle, I think it's, it's a lot easier.  

Ted Ryce: Yeah, that's a great, a great point. 

You need to find a way to get excited or at least motivated to take action. Well, let's talk about that. 'cause you just said, and I agree, you developed a motivation after you take the action. You get a win and it becomes this feed forward loop That's the right thing to say, uh, if that's the right term where you do something, oh, I can do it. 

Oh, I got a reward. Right? And so it starts this loop that you, uh, a self perpetuating cycle that you just kind of fall into. What about those people? Like I'll, I'll tell you, I'll give you a personal example. Now I feel like I just start things and I do them for my business, where it was really tough, but I even experienced a little bit 'cause we hired someone to help us on Instagram and they gave me a script. 

But what they do is they do research on, on me and I give 'em a bunch of information. They do research on, on reels that are high performing and going viral, let's say. Then they come back and give you a bunch of scripts and then you have to go and record it. When I saw it, I was just like, I am overwhelmed. 

I'm not. I can do a long for, like, I can do podcasts all day. I can sit and do a talking head video for two or three minutes. But when it comes to these short form things and the cuts and the different angles and changing outfits, I'm like, oh my gosh. But I just got myself to do it, and I was thinking about it recently. 

I'm like, what changed? And you know, I, I what I, the, the answer for me was that I'm in a place where I'm just all in on my business. I'm just all in. But what about for someone who's really struggling? Maybe it's to, maybe it's something in their business, maybe it's something in their relationships, maybe it's getting healthy, and every time they think about, let's use the example of getting healthy, 'cause that's what this podcast is, is really about. 

It's like, oh, but let me just check my email and get the inbox zero. Or, oh, hey, this is an actual conversation with a client. He skipped a workout because he ended up connecting with another business owner and they went and met and had a discussion, and if I understood correctly, nothing came from it. 

Except like potential ideas. And you know, when you're bouncing out ideas like you and I are right now, you're in the zone, you're in the flow. And he got way more reward, if you will, in his brain than going and doing a workout, even though the workout is a thing that he's been deprioritizing and he had some health issues. 

So what about those people who are maybe still stuck in the cycle, have any, have anything where like, oh, this is what you do if you're just still ignoring and not taking action because you need to take action to get the motivation because you get motivated by the results. And also. You get motivated, I would argue by the self-confidence that you generate. 

Like, oh, I just, when I recorded those short videos, I felt like a, a a million bucks. I felt like a winner, even though they're not even performing as well as I had hoped. But still, it was a hard thing. I felt overwhelmed. I didn't want to do 'em. I just got, I, I scheduled it, I time blocked it. Actually, my team did it for me and then I was like, whoa, what do I have to do right now? 

That's what I have to do. Go do it. What about the person who hasn't quite gotten to that point yet? 

Jeff Sanders: I think you need a daily win. I think there has to be a sense of every single day I'll do something that moves me a little closer to that goal. So if you've been putting off your, your health. Like, one thing I did earlier this year was kind of a, a eat this, not that kind of swap. 

So I look through my typical diet and say, well, I've been eating this like less than ideal bread, so I'm gonna go find a healthier bread to eat. If you're the kind of person who likes to eat bread, they're like, oh, let's eat the healthiest bread. So I did some research. I found a healthier version and so I threw away my old stuff, bought some new stuff and I felt better about that. 

And then I applied that to other foods I was eating and started to swap things out. And little by little over the course of about a month or so, I made radical shifts in my, in my diet and began to lose weight and feel better. And it all stems from these tiny little changes that scale over time and compound to those bigger results. 

So I'm not trying to fix my health overnight. I'm trying to fix one small thing, one little win every day that adds up over time because anything we're gonna do that's big is nothing more than a bunch of little stuff, right? That's all that transformation is. It's tiny little decisions. And I'm just looking for every day at least one win in this area that matters. 

And so if you've been putting something off, you're in this case looking for the easy answer on purpose to build momentum, because that's going to show you like, wait, I can do something, right? Because the, the all or nothing fallacy kicks in. We say like, well, if I can't lose a hundred pounds in a month, I'm gonna lose nothing. 

But that's not how you lose a hundred pounds. It doesn't happen that that fast. So we have to figure out how to start today with where we are. And that means making small changes. You know, I've watched a lot of YouTube videos in the last six months about different ways to boost my health and, and do better fitness activities that all that comes down to what's the next strategy I wanna try? 

What's the next workout in the gym? I want to test what's the next dietary choice I wanna make? I just lean on that and that gets me excited for the next one and the next one and the next one. And then I look back and go, wow, in the last six months I've made tremendous progress. But it all came from those daily small decisions. 

And that was, that's always the story of any big change is just over time, enough little things add up to big things. And the more that I realize the power of that, the more that I realize just the power of daily habits in general. And I wanna build a lifestyle that encourages me to do more testing, more experimentation, more research and whatever area I care about, because then I'll find those strategies, I'll be able to, to discover new things to test, and then that leads to more revelations, more kinda epiphanies on my part, and then I make progress. 

And so it's just this commitment to curiosity and, and digging into what's possible. And that's what leads to actual growth as opposed to just the perspective of, well, I can't, I won't, it's never gonna happen. If you've made the decision to throw your hands in the air, well then you've already lost. The only way you're gonna actually win is engagement and really saying yes to something that leads to more somethings. 

Ted Ryce: Yeah, I love that. So you need a win because if, let's say you, let's say it's in the morning and you're, let's say, let's say it's a health thing, even though I'm gonna use the opposite example in a second. But if you do something, let's say you're really great at business and there's like a deal you can knock out or, or something that will. 

Make you give that feeling of empowerment. Then after that, that's when you tackle your, your harder to do list item. Is that what you're saying?  

Jeff Sanders: I mean, yes, you can. Uh, there's a couple approaches on that one. There's a book called Eat That Frog from Brian Tracy, where he talks about doing the hardest thing first immediately. 

Most people will never succeed with that strategy 'cause they don't want to do the hard thing at all, let alone first. So I'm all about building momentum. I think that's, that typically works best until you get to the point in your life where you've got that skillset and that mentality of doing hard things right away. 

But most of us need an on-ramp to do difficult stuff.  

Ted Ryce: I agree with you. One of the, uh, just to go back to the example I used with the filming, the short form videos, uh, which I don't like to do. I like in-depth conversations like this, but I'm trying to adopt, adapt, sorry, with the times and Right. The shorter attention spans than goldfish. 

Right. So, so what I did was I did a workout and I felt like I'm, I'm just so dialed in with my workouts afterward, like I did today. Uh, not quite an hour of cardio 'cause I had something planned. Um, but I did about 50 minutes of cardio in this cardio and then tomorrow I'm gonna lift weights. I'm just. I don't wanna say the fittest I've ever been, but I'm feeling amazing. 

And so after I do that, that's when I attack. That's when I look at, okay, so now that I got my neurochemistry dialed in, the hormones and all the other things that happens, circulation in my brain improves. What are the hard things? I'm going to, I'm gonna go eat the frog now, but I'm, I'm with you. There's no way. 

Like occasionally, and I'm, I'm curious about this and then we'll wrap, wrap this up 'cause I feel like we could go another. 30 to, to 60 minutes easy here. Some days though, I'll shift. If I've got something pressing, I will eat the frog in the morning, right? But most of the time, my preference is I'm gonna go do something that gives me a win. 

Uh, and, and in full disclosure, today is one of the first days that I've worked out in the morning in a long time because the, the situation I have here, what I've been doing, my win in the morning is I leave this com, this condominium complex on the lake that I'm at. Take a 10 minute, or actually more like 15 minute drive to go get a coffee at this really great, Brazil is the biggest exporter. 

That's where I'm living right now. FYI, in case you haven't been following along, it's the biggest exporter coffee in the world. Uh, most of the coffee in the world comes from Brazil. They, they have a lot of, probably pretty bad coffee actually, but they have excellent coffee as well. There's this. Coffee place called the coffee. 

By the way, if you ever come to Brazil, there's plenty of them in Sao Paulo and I think Rio and yeah, every major city in Brazil. And also Portugal. Lisbon, Portugal as well, and also in Japan. Anyway, I'll go there. I'll get wired on caffeine, but like on such a good cappuccino. And then after, and also I have a conversation with the baristas, which I've here in Brazil. 

It's so easy to make friends, so, so that I, I feel like, oh man, I just. I'm wired on caffeine and I say wired like I'm not that wired right. But I feel like energized. I got out the places outside, so I'm getting sun. This particular area is, is, is a very sunny area. Had some conversation that's very uplifting 'cause that's really, you know, Brazilian culture in general. 

Boom, I'll come from that and, and, and uh, you know, get into work and then usually hit the, the gym a bit later. But either I do that or I hit the gym and then I can take things on. What about you and how would someone find their own method for doing that? 

Jeff Sanders: That's all about experimentation. This is what I love about kind of the power of daily habits is that you get to tweak and test these things. 

So to your point about when exercise happens, you know, years ago when I was running the lot, I ran first thing in the morning and that was my workout to, you know, get the energy boost for the day. Um, now I have, I have kids and so I have a, a daycare pickup from my youngest daughter, uh, usually around three 30 in the afternoon. 

And so the two of us now go to the gym together around 4:00 PM And so I have an afternoon session of exercise that's pretty regular for me now. But so part of that is due to kind of the restrictions you have with your schedule to figure out the best place. But you also can test, well, what a 5:00 AM wake up call work for me, better to work out. 

Then well figure out which one provides the best boost to your energy, the best boost to then go do the work that matters most. Like what allows you to overcome your excuses more? I definitely find that if I do a morning cardio session, that to your point, I will walk into my, my first work activity just ready to go. 

Like I am fired up. You know, I got a little caffeine, tons of energy from the workout and I can do almost anything. I feel super human in the morning hours and that's true. Versus other times if I'm distracted, work on things that are stressful, I'm definitely less likely to try to tackle anything else. 

That's hard. You know, discipline is, is a, a waning resource for us. We only have so much in a given day and we can only make so many decisions that are difficult in a given day. And that's why the morning hours are so important to do whatever means the most to you. Get it done before lunch because after lunch is over, most of us just disappear. 

It's really hard to nail down important work. Uh, you know, talking to you after my lunch break is fantastic 'cause this is not necessarily a heavy lift, right? Creatively, like, yes, I have to be on the ball to talk to you. But the reality is like the most important work for the day. Your most important exercise session. 

They're like, these things need to be balanced out based upon your natural energy cycles and your natural kind of brainwaves of when is, when are you most cognitively alert? And make sure that those hours are when you are, can dive deep into something and then you get so much more progress from those time periods. 

And that to me is what's led to so many breakthroughs in recent years is because that's been my life, is I, I recognize those moments and I double down on them and then all of a sudden I can work four hours a day instead of eight and get more done in those four hours because I got the bigger impact. 

And that just comes from knowing yourself and your rhythms and what works best with the, the goal you're working on. 

Ted Ryce: Love it, Jeff. I feel again, we could, we, we haven't even tapped into. 'cause what I was planning to talk about today is kids, how that factors in. Because, uh, we had that conversation about you yesterday and you had this period where you and your wife really had to dial in with, with your, your two daughters before, before expanding to other things or, or going back to your lifestyles pre-kids or when, when they were first born. 

So we'll have to have you back on the show to discuss that because I think we, we uncovered so much today. But that's a, a whole other thing. It's one of the things that throws people off their health and fitness right, is having children. So we'll have to have you back on for that. But Jeff, always a pleasure, just energizing to talk to you. 

Uh, it, it's been a wonderful time having you back on the show and me on your show, so, so thanks for coming back on again.  

Jeff Sanders: Oh, certainly. It's always a great time. I feel like to your point, we could talk for a long time about this stuff and I love it, so Yeah. Always a lot of fun.  

Ted Ryce: Absolutely. We, we, we'll get that scheduled. 

Hey guys, it's Ted here. Let me ask you something. You've got the money, the success, the career, but when you look in the mirror, do you see a tired out of shape guy staring back at you and you're tired of the weak body, the way your clothes fit, and your lack of confidence about the way you look? This can end. 

Now in my program, lean After 40, I've created. A four phase system that helps high achieving men lose 20 pounds in just 10 weeks while building muscle, while getting you to feel 10 years younger. And here's the kicker, it's only gonna take you two hours a week in the gym. This plan is fully customized to your situation. 

And if you don't know me well, I've worked with guys like Robert Downey Jr. Ricky Martin, sir Richard Branson, plus thousands of CEOs and business leaders worldwide. But here's the deal, you need to earn at least a hundred K annually because. My program, it's a premium program. I work with entrepreneurs, executives, and high performing professionals. 

So if that's you and you want to shortcut the process to getting yourself in the best shape ever, book a body audit. Call now at legendarylifepodcast.com/apply. And look, there's no pressure on the call. At this point in my career, I'm only looking for ideal clients. It's gotta be a win for both of us. 

So even if we don't end up working together, you're gonna leave with insight about your process, how to get in better shape, what you're doing wrong, what you need to do better. And if you do end up hiring me to help you, you don't pay unless you get results. Again, that's legendary life podcast.com/apply. 

That wraps up today's episode, and I want to ask you, after listening to this conversation with Jeff, what will you do differently? As a result of what you heard today, far too often people listen and think that they're getting smarter and getting better, but the reality is it's just a cheap dopamine hit if you don't follow it up with action. 

That's what I wanna leave you with. Have an amazing week and I'll speak to you Monday. And on next Monday, I'm gonna talk about how I stay lean during the holidays while eating brisket, Thai food and dessert with my family in Texas, because that's where I'm heading for the holidays. It'll be two weeks of doing all sorts of things that I don't normally do. 

I'm gonna definitely eat some Texas barbecue. There's an amazing, authentic Thai food restaurant that I can't wait to go to. And look, you don't need restrictions, guilt, weird vibes at the table, just strategies that actually work. So I'm gonna share with you exactly what I'm going to do. To show up with the right energy to prepare before the holidays hit and to bounce back fast. 

So listen in for my episode on Monday so you can steal this plan for yourself.