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113: Coach Burt: Person of Interest – How to attract business vs. constantly chase business”

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113: Coach Burt: Person of Interest – How to attract business vs. constantly chase business”

Brief Bio:

The Super Coach is unique blend of a former championship coach who has an entrepreneurial mindset. Coach Burt has quickly become the go-to business coach for aggressive minded companies in competitive and saturated markets who want to look different, run faster, and be agile. Coach is the author of ten books, including the best seller called “Person of Interest- How to become the person other people want a piece of and can’t live without” and the Wiley published “Zebras and Cheetahs- Look Different, Run Faster, Be Agile.” His online TV show, “The Super Coach,” can be watched live globally each week on Tuesday on The Whatever it Takes Network and heard through podcast on iTunes, Android, and Stitcher Radio. His reality style TV show Zebras and Cheetahs, is a cross between Shark Tank, Amazing Race, and The Apprentice and can be seen on the Channel 5 Network and on


In this episode, you will learn:

  • 3 Ways  to stand out from your competition
  • What is the best response when someone asks you what you do
  • What is your competitive advantage?
  • The two questions you need to ask yourself to find your competitive advantage
  • Why money only changes hands when problems are solved
  • How to get clarity on what makes you different
  • How you can be a “person of interest”
  • The difference between being transformational vs transactional
  • The 7 ingredients of a person of interest
  • Why most business problems are personal problems in disguise


Connect with Coach Burt:




Thanks for Listening!

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Until next time!


Ted Ryce is a high-performance coach, celebrity trainer, and a longevity evangelist. A leading fitness professional for over 24 years in the Miami Beach area, who has worked with celebrities like Sir Richard Branson, Rick Martin, Robert Downey, Jr., and hundreads of CEOs of multimillion-dollar companies. In addition to his fitness career, Ryce is the host of the top-rated podcast called Legendary Life, which helps men and women reclaim their health, and create the body and life they deserve.

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