Back in the internet’s prehistoric times, visibility and conversion depended on how massive an influencer’s audience was. The bigger the following, the bigger the business opportunities and revenue streams.
That rule of thumb doesn’t apply anymore.
Regardless of how big an audience is, engagement rates determine an influencer’s visibility. It is not about how many followers they have but how many interact with the content.
However, interaction doesn’t translate into revenue, “likes ain’t cash,” so grabbing your audience’s attention and making them interact with your content is not enough; you need something else to make them buy from you.
In today’s episode, Ted interviews the founder, entrepreneur, and Twitter audience monetizing expert, JK Molina. JK shares the fantastic story of how he went from selling perfumes door to door to selling his first company for $1.5 million, the lessons learned during that process, and how he maximizes her time by eliminating attention grabbers.
He also talks about how to avoid falling for digital dopamine traps, how to monetize a Twitter audience regardless of its size, the most common mistakes online businesses make in their social media management, and more. Listen Now!
JK Molina is a successful entrepreneur and Twitter audience monetizing expert. He built a company with a free Twitter account and sold it for $1.4 million.
Today he is the owner of a leading consulting and coaching business focused on helping clients monetize their Twitter audiences. Utilizing his expertise in audience building and engagement, JK Molina helps clients grow their following and effectively monetize their presence on the platform.
Connect to JK Molina
- A bit about JK’s story. From door-to-door salesman to start-up founder
- How to avoid getting caught in the “diseases of abundance”
- Why it is so important to get attention wins throughout your day
- The risks of moving the dopamine threshold too far away
- “Likes ain’t cash.” What should you go after with your content
- Why going viral shouldn’t be a priority for online business owners
- How to avoid getting distracted by digital dopamine traps
- And much more…
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Podcast Transcription: How Turn Followers Into Clients: The key Secret To Monetizing Your Twitter Audience with JK Molina
Ted Ryce: JK Molina, it’s a pleasure to have you on the Legendary Life podcast. Thanks for coming on, man.
JK Molina: Thank you for having me. It’s good stuff.
Ted Ryce: Yeah. And you’re someone who I’ve followed on Twitter for a long time, for several years now. I’ve been inspired by your journey as an entrepreneur. I know parts of your story, and I’m really looking forward to finding out about, you know, this journey, how you got started.
A lot of the listeners of the Legendary Life podcast, they’re not going to know you, but we’re also going to share this on Twitter, where we’re going to be sharing this with your audience and mine. So really excited to dive in.
JK Molina: Yeah, man, let’s we do it. We’ll talk about whatever you want, and what’s up, everybody? I’m JK.
Ted Ryce: Cool. And let me ask you: so, when you got started on this journey of entrepreneurship, can you talk about your origin? Because I know you think in Spanish, right?
JK Molina: Yeah, I do.
Ted Ryce: What did that look like for you?
JK Molina: Yeah, so it kind of started when I graduated high school. So, I’m 22 right now, and I live, born and raised in Guatemala right now, and I just like the country a lot. But I kind of all started in high school when I had this break between college and high school, and I didn’t really know what to do. And that’s when I started seeing what could I…?
I wanted to make money somehow. I wanted to see what I could do. And I remember that my teacher—the only connection back then that I had with people who were entrepreneurs, I didn’t really look for them in the internet. My teacher used to sell secondhand perfume. He just used to sell, like, good perfume.
And I thought, like, well, this is making some money, right? I mean, it didn’t occur to me that if he made good money, he wouldn’t be a teacher.
Ted Ryce: Right.
JK Molina: But he was still making a little bit of money, and I wanted to do it too. So, I started buying second hand perfume, buying some plants, planting it, squashing it, putting it in alcohol. And just going door to do to sell it, right?
That money, I just kind of got into another, like, courses of entrepreneurship. Eventually, a lot of things happened, and I ended up in Twitter when 2020 hit, when I was like, 19, I ended up with Twitter, and I saw people selling stuff on Twitter; people like yourself. Just a lot of entrepreneurs selling, like, courses and info products, and that was kind of the big thing back then.
And I wanted to become one of those, right? Because I was a VA at the time, making like $250 a month. That’s kind of the conversion rate, but I was making that. Yeah, it was fun, man, and I wanted to see what you could do, because to me, it just didn’t compute. How is somebody paying like, $500 a month for fitness coaching? It didn’t make sense, right?
And there’s people making like, $2,000 a month for writing tweets. That’s what they charge. And I didn’t get it until I got into the Twitter world, which is why I consider Twitter my online home, if you will, where I just go in every day, I talk to people there every day, and I just do business every day on Twitter because that’s kind of like, my first experience with real entrepreneurs. So, I really like it. It’s kind of really fun to me.
Ted Ryce: Oh, my gosh, man. I’m blown away. I didn’t know you were 22. I thought you were like, 30 or 32, but you’re 22 years old. You started out selling perfume door to door, then you transitioned into becoming a virtual assistant, and now you just sold this company that’s doing a million and a half dollars. You exited your first company at 22 years old.
And I want people who are listening right now if you’re needing a bit of inspiration, if you feel a little bit stuck in perhaps your own business, and maybe it’s very different than JK’s, but he’s 22. And just, I think, JK, your representation of what’s possible now. And you live in Guatemala.
Did you learn English in school? Were you always speaking English? Did you learn it as you started getting into the entrepreneur/Twitter world?
JK Molina: Yeah, so when it came to English, I started learning it when I was, like, maybe like, eight or nine. And people like to tell the rags the richest story when it comes to me, and I wasn’t really ever poor, right? I was, like, upper middle class. I wasn’t, like, poor.
But my pain is—so sometimes I play that angle of, “Guys, if I can do it, everybody can do it.” Right. I wasn’t born at a disadvantage as much as people think, but my parents actually made a big effort to put me in a good school.
And when I say good school, I meant—in Guatemala, if your school speaks English, that’s, like, elite. Like, the fact that there are American teachers, that’s awesome, right? Because English just sets you up so differently from the rest of the country. And they made a big effort for it when I was, like, eight or nine.
And I remember the way they taught me was kind of…Because my dad’s Asian, right? He’s Korean, and I’m half Korean, and Asians tend to be strict with education, right? So you know this. And he had this Bible for kids, like, stories with pictures, and he kind of spoke English at the time, so it was kind of a semi blind dude guiding a blind dude, right? So it was a chaos.
But he was teaching me stuff, and then he would be like, “Okay, what does this mean?” And it’s like the story about Moses. I’m like, “Okay, basket.” And I’m like, “Basket. Okay.” But there were pictures with it, and I had no fucking clue what basket meant, but I saw basket, and it was like a river.
So, I’m like, oh, basket means, oh, it’s water, right? Basket is water. He just fucking hit me. He’s like, “No, dude, stop looking at the pictures. You’ve got to learn English.” So I was like, “Okay, fine. I’ll learn English.” But he was teaching me stuff like that, and they just made a huge effort for it, and that was kind of my unfair advantage.
I just had really good parents, and they just taught me. And that combined with they gave me video games, and I had my dictionary. I’m like, “Okay, Mario, wears a hat?” That’s kind of how I learn English.
Ted Ryce: Yeah. Thanks for sharing. I was curious about that, and I think one thing— I know you’ve done a bit of nomadding, I don’t know how much exactly, but one thing I’ve learned from traveling around, I remember seeing a sign in a mall in Bangkok and it’s like advertising English saying, “Hey, you can open up your life and have so many more opportunities if you speak English.”
And then I think back about all the people in the States, and it’s like, man, you have all the opportunities, all the podcasts, all the business information. Not all of it, but most of it. It’s in English.
JK Molina: You got the elite ones. You got the good ones.
Ted Ryce: The elite ones? What would you say about that as maybe helping someone to shift their mindset about maybe the opportunities that they have but they’re not quite seeing?
JK Molina: I would say if you’re American and you’re listening, I used to be super kind of a dick, right? And I tell people, like, “Dude, you’re American. You speak English. Like, shut up. You can’t complain.” Whereas I realized that maybe as I was growing up, I had different demons than other people, and they have different demons than us.
So I wouldn’t completely put it on them, as, “you guys have everything. You guys are fucking it up.” Like, I wouldn’t go that far, because while I feel like other countries might suffer from diseases of scarcity—and I’m stealing this from Naval—diseases of scarcity of you don’t have much. Americans sometimes have diseases of abundance. You have too much that you don’t know what’s real.
So, this happened to me when I went to Austin. I lived in Austin, Texas for like a month. I couldn’t take it any longer. It was way too much for me. But at Texas, so much was going on. It’s like if you live in those places, it’s like whatever money you make, it’s never enough. However attractive you are, it’s never enough. However much fun you’re having, it’s never enough.
So that’s fucks with your mind and that fucked with mine, really. So everybody struggles with different challenges. I just didn’t understand that sometimes those challenges of abundance, they are not as easy as most people think they are to overcome. However, you do have the advantage that there’s so much good content on English.
If I’d rather have scarcity or abundance, I choose abundance. But still, it’s not like it’s completely like everybody’s got it. You know what I mean?
Ted Ryce: Yeah, 100%. First world problems are still problems, right? They’re real.
JK Molina: They’re real. It happens. Yeah.
Ted Ryce: I even think that sometimes people, they try to downplay what they’re going through and it does a disservice. Like, I shouldn’t be this upset, I shouldn’t feel this way because I’m so grateful. Look at people who have less. And I don’t think that’s the right way to go about things.
But I’m just curious, since we’re on this topic, do you have more to offer about that in the mindset and the diseases of abundance? Because the majority of people who listen to this podcast, they’re American or Canadian or from the UK and some Australians.
JK Molina: Yeah, the Australians—just a side note on Australians. It’s so hard to manage meetings with Australians. For you, it’s like February 2 and for Australians, it’s like fucking Christmas. It’s like so complex to schedule a meeting with Australians. Side note on that, because I just had that recently.
But yeah, about abundance, and I feel like… I was going to mention a point that I really like from reading. I don’t read too much because I was like, I don’t know, like, business books were like, kind of, I don’t know, like, boring. And I was like, okay, whatever.
But I do read biographies because I find that biographies are easy to read. And I was recently reading Genghis Khan’s biography and, like, the dude conquered, like, a third of the world, right? So you might as well learn something from him. And he was growing older, and his kids always grew in luxury. They had so much money, so much land. Like, women, power, horses, everything, right? And Genghis couldn’t really put their mindset in them because kids that are born in wartime and kids that are born in peacetime have different values, something like that.
And he had this really cool sentence that—I don’t know why that struck me as the coolest part of the book, but he said, “Genghis Khan hated luxury and he practiced moderation.” So I feel like that’s an excellent way to handle entrepreneurship as well, or anything in real life. It’s a really good piece of advice from him.
Because if you practice too much luxury and you get too much—and luxury can’t just be like getting into the coolest cars or getting into the mansions. It could be you watching too many YouTube videos, right, dopamine luxury. You know what I mean? It could be you smoking one too many cigarettes. It could be eating too much, right?
If you practice that too much, what happens is it doesn’t end there because you’re doing that because it makes you happy. So on the happiness threshold, you reach level X, right? But when you apply too much luxury to your life, that threshold moves in a little bit. So, the next time, you’re going to need to have a little bit more drink, a little bit more food, right?
And then what happens then is it gets moved on so far, you forget how to be happy again, right? Whereas there are two ways to be happy. You could reach happiness, or you could make happiness reach you. Which is why I think I resonated so much with the Genghis Khan quote.
Because when you make yourself willingly unhappy, when you practice moderation on your own, little things start making you happy. Like, for example, if you drink—let’s say you want to eat fruit, right? If you eat a banana after you ate ice cream, the banana is going to taste like, I don’t know, even bitter. It’s not going to be that sweet.
But if you had coffee and it’s like no sugar or whatever, it’s just black coffee that’s bitter. And then you have a banana, it’s going to taste sweeter. So, life works kind of the same way. If you practice moderation, then the little things in life or the actual luxurious things in life hit you harder. They just make you happier. That’s kind of how I practice my own thing, and a big reason why I live in Guatemala, because nothing happens. Like, literally nothing happens.
So, for me, waking up early, sitting on my computer and typing things on Twitter is incredibly exciting. I love it. Every time I do it, I’m just really happy. It just fills me with joy. And that’s something I didn’t have when I lived in America, which is why I chose to live in a third world country, even though I’ve had a relative amount of success.
Ted Ryce: Yeah, well, I’m in Brazil right now. I don’t know if it’s considered “Third World,” but it does put a different perspective and it’s a different level of threat than I’m used to in Miami, even. That’s where I’m from. It’s not the safest city in the US. But in Sao Paulo, man, you need to be a lot more careful.
And if you have any type of luxury car, it needs to be bulletproofed. There’s no, like “No, I don’t think I’m going to do that.” No, you are going robbed by someone at gunpoint, for sure. They’re going to get in your car.
JK Molina: And the windows, they have to be darkened so they can’t see you watching your phone on the car.
Ted Ryce: Exactly.
JK Molina: Yeah.
Ted Ryce: And that kind of keeps me on the edge, even though I’m going to go to Europe in a little bit. So you choose to stay in Guatemala. And what you just said, I think it’s really profound because we’re talking about the struggles of abundance, and I think you hit the nail on the head. It’s the dopamine thing.
It’s like oh, I watched all these YouTube videos or ate all this food and it’s just never enough. And there’s this emptiness. And I think you pointed out appropriately, your brain just keeps needing more and it never is enough.
So, when you practice some contrast to that, like taking cold showers— something really popular on Twitter, right? Well, really all over the place, especially in the fitness world. But people are talking about it on Twitter, at least the people I’m connected with there—and doing other hard things. I know entrepreneurs that climb mountains. What other things do you do to give you that contrast or that p dopamine break besides living in Guatemala?
JK Molina: Yeah, that’s a big one, dude. I like this podcast. Let me just say real quick, I really enjoy this because I never get to speak about these topics and they’re very dear to me, so I appreciate you for that.
But a few things I do is, phone is in grayscale so I don’t have colors in my phone, right? So there’s that. I carry two phones, let me show you. One is just for regular stuff and the other hone, I use for the gym and just, yeah, the gym.
Because here, I just have one song and the one song I have is a 30 minutes loop of 60 beats per minute because I use 2 seconds up and then 2 seconds down. And that’s everything I listen to this phone, that’s the only purpose of it. But it has no social media, no nothing. And it’ll allows me to concentrate, it gives me that break, that’s one. I wake up early, maybe like 5:30 or so. So there’s that.
I don’t eat on Mondays because I’m cutting and that’s why I try to do that. I don’t need Mondays. And I once did a 72-hour fast, which is not like crazy, right? But occasionally, I’ll do it because when you deprive yourself of, like, that stimulus, when you actually have that stimulus, you get so much more respect for the little things.
I remember, dude, I did the 72-hour fast, and I didn’t eat anything, and it was fucking miserable. I hated it. But by the time it was done, I grabbed one blueberry, right? Just one blueberry. And I ate the blueberry, dude. And I just started laughing, like, oh, my God, this is great. And I started laughing, athlete, and just being so happy.
And I started salivating just from one blueberry because it tasted like ice cream. It was great, right? It’s the little things that make you happy. I don’t check my phone until, like, noon because I just don’t want to get distracted.
Ted Ryce: So, you wake up at 5:30, and then the phone stays off until noon?
JK Molina: Yeah, I’ll do other things, like work. I just work or eat. Literally, the phone stays off. I don’t look at it. And right now, I know you have this, but I’m in the process of onboarding an assistant. And when I got my assistant, I was very clear onto what I needed her to do.
So she’s not here to save me money. She’s not even here to save me time, even though that’s part of it. She’s here to save me attention. For me, I want my attention units to be focused on business and fitness, combat and family, because those are the things that are important to me. I don’t want attention everywhere else.
Before this podcast, you sent me a form, right? And I was going to fill it up, and I’m like, Dude this form is like, it’s going to come along, right? So what I did was I sent it to her, and I recorded a voice note. Okay, this is what you say here. This is what you’re say here. This is what you say here.
So that little attention win. It wasn’t a big-time win. It was like what? Let’s be real. Like two minutes, three minutes. But the fact that I didn’t have to think about those or edit it or make it engaging, to me, was very valuable. Because when somebody tells you, “Hey, Ted, can I get five minutes of your time?”
It’s not just that five minutes of your time they’re taking. It’s the 30 minutes of context switching you have to do that messes you up. You know what I mean? So that’s another one. Right now, since I control, like, stimulus, now I’m like, how can I take it a little bit further? And I’m onboarding the assistant so I can control my attention.
Ted Ryce: Yeah, interesting, interesting. What I hear you saying and what I feel like is happening for a lot of people—and I’m on this side— is that they didn’t grow up as a digital native like you, right? And some of the other people that we know who are younger, who you guys grew up with this stuff, and they’re kind of falling into the dopamine traps, the digital dopamine traps, especially, with the phone, with the arguing about politics, with all this stuff.
And then just listening to you talk about it, it’s like, this is a guy who really gets this in a way that…I just turned 46. I can only imagine what it would be like for someone who’s 60 and trying to wrap their mind around this crazy online world that can one, help you if you’re a dude in Guatemala and you want to go from a good middle-class life to selling your business, it can help you do that.
But it can also bog you down in pointless distractions that take you away from everything, literally everything that you actually care about in your life.
JK Molina: Yeah, dude, you were from the generation that actually played outside with the football. Like, you did that as a kid. That’s what you did.
Ted Ryce: The last one, I think.
JK Molina: That’s what you did for fun. You went outside with your friends, which is cool, right? For me, I was, like, in the middle of that transition. So I’m Gen Z, right? I think that’s Gen Z, born in 2000. Anyway, so my generation still didn’t have the internet so much. I remember when I was like nine, I had 3MB speed. That’s like, slow as fuck, right? So it was like, nothing, right?
Anyway, I still went out a little bit, and like, I had my first phone when I was, like, 13 or so—ish, right? I still had that blessing of growing up with a football, not an iPad, right? Right now, the kids that are post iPhone era, those kids, it’s tough. Like, it’s such an unfair disadvantage.
Like, you see a kid, the kids are like, six, right? And mom’s busy, dad’s busy, so what do they do? They give the kid an iPad or a phone, and it’s just like the kid didn’t even get a chance because you’re moving the happiness threshold or the dopamine threshold so far away that they’re never going to be able to sit down and be like, okay, maybe just… I don’t know.
When I was a kid, I had a magnifying glass and there were ants and there was sun, and I would try to burn them, and to me, that was like peak entertainment. I don’t know for you, but to me, that was great.
Ted Ryce: I’ve done the same thing. Yeah, done the same thing.
JK Molina: It was awesome. It was such a good time with the buddies, but these kids didn’t have that. And I’m like, I don’t know. They’re not even getting a chance, which kind of makes me sad. But do you have kids?
Ted Ryce: No, not yet. I have two nephews, so one is ten and one is 13 and I’ve watched my cousin. They don’t have phones. They’re on video games all the time, but they don’t have the iPads. They don’t have the phones. And I see it’s very different than my friends, who it’s like, oh, gosh, Daddy’s tired. Here’s the iPad. Here you go. Here’s the iPad. Yeah, you just take it.
JK Molina: No, I like that video games, because I did play a lot of video games growing up. That was an issue. That was an issue. But, hey, I have a theory, dude. It makes it competitive, right? And that’s good. That’s good because it makes you build businesses.
And if you played Broomscape… I played Super Smash Brothers. You played any competitive game when you were a kid, you’re destined to greatness. Don’t quote me on this, but Harvard Business School doesn’t teach you this. I do.
Ted Ryce: You know what? I don’t want to get off on a thing on video games, but I definitely don’t think they’re as bad as what people say, provided it’s, like, everything, right? I think social media is more of an issue.
And speaking of social media, I would love to transition, because for those of you who don’t know, JK started his business on Twitter. He did a few different things, but ended up…Now, you just sold your company, Tweet Hunter, which was Tweet scheduling platform, but it also used AI to generate other variations of tweets.
And so if you were struggling to resay something or struggling to say something at all, it could help you with that. It’s kind of interesting with the Chat GTP thing going crazy, it’s kind of interesting to think about how you were ahead of that popularity. And now what you do is you have an offer, Tweets & Clients. So it’s www.tweetsandclients.com.
And what you’re doing there is you’re teaching people how to use Twitter specifically in a way to generate income. And I would love to talk a little bit about it, but before we have the conversation about your business right now, can you talk a little bit about the mistakes you see people making? Especially for those people who think that social media is a place to, I don’t know, that likes are cash, for example, or that arguing is productive. Right? What do you have to say about how people are using social media?
JK Molina: Right. So, it’ll make more sense if I tell a story first then I explain it. So I build the account like how most gurus or teachers try to teach you how to grow your account, which was posting engaging content, and people will look at you eventually.
Somehow, there’s an equation in between where you’ll make money. And I did that, and I got to 70,000 followers, which is a pretty substantial audience. But then I met this other dude. He was an accountant, dude. And he had 900 followers, and the guy was making $30,000 per month with 900 followers, and I was making $30,000 per month with 70,000.
So what does that tell you? It’s like, somebody’s fucking up and it’s not him, right? So I was fucking it up. And I kind of had this big embarrassing moment, like, for a few months when I thought, dude, like, I got this huge account. Why can’t I make money off it? And I really didn’t like it. It was really uncomfortable.
So, I started looking into monetization tactics, and then I realized I was starting to make more money, and I taught it to other people with less followers, and they were starting to make money, and I realized and I came to the conclusion, yeah, likes ain’t cash. And that’s, like, kind of my motto now, Likes Ain’t Cash.
Ted Ryce: And I love it. It’s so great.
JK Molina: Yeah, I appreciate it. Dude, it took two years and a half to come up with rewards, and I was like, yeah, this encompasses it. I like it. But if we wanted to tie it down to, like, effectiveness. I lived in Texas with Dakota, and I couldn’t believe it, bro. These guys were more jacked than me. They were leaner than me, looked way better than me, and they ate, like, complete garbage.
They ate, like, hotcakes and ice cream and caramel syrup, and I didn’t get it because I was with this skinny salad and the skinny almond milk kind of stuff, right? And I was fatter than them. And I asked them, “Guys, what are you guys doing that I’m not?” He’s like, “Dude, you’re focusing on all these little things that make a 1% difference. Well, we focus on the things that make a 50% difference.” Like, oh, okay, I get it. Right.
So, when I started focusing on those things, which, by the way, and maybe I’m wrong, but for them, it was like, calories and protein intake. You get those two right.
Ted Ryce: 100%. You’re in the right place with that.
JK Molina: There you go. I was like, “I’m speaking to an expert today. Let me not fuck it up.” But anyway, it’s those two things. Those are, like, the main things, right? And if you get it right, then you’ll be in shape. I’m like, okay, Twitter kind of works the same way. People focus on the almond milk and the skinny 15 minutes ad routines, right? Instead of focusing on the things that actually make the money, right?
Which is market picking, offer creation, and traffic generation. That includes lead gen. But those things were kind of the main, like, the 50% differences that are the 1% differences. So to really bring it full circle, when you ask, what are the main mistakes? It’s not that people make mistakes. People just make sub optimal moves.
They focus on the 1% things instead of focus on the things that make 50% difference. And if they just made that shift— I’ve seen people make incredible money with small follower accounts. The other day, one guy, 42 followers, he goes into community. He’s like, guys, just close to $1,500 client. Like, no way. And then this other 50 followers, like, €4200 client.
Wow! Like, how do you do these things? And it’s because they focus on the things that actually make a difference. Which is why people, like in jungle gyms and concrete weights, they look sometimes way better than the guys that Equinox with everything, like, perfect, right? Because these guys focus on what actually matters. Same thing with Twitter and social media in general. You need to focus on the things that actually matter that make the money, not the things that make the 1% difference.
Ted Ryce: Yeah, that’s well said. And as far as what you mentioned, using that fitness analogy, that’s what I try to do here as well on this show, for the people who are interested in that, it’s like, guys, you’re 600 calorie Acai bowls and 300 calorie green juices. And then, you know, of a handful of nuts, that’s another like 300 calories. It’s like you’re at 1000 calories and you’re still hungry afterward.
JK Molina: Yeah. And you think you’re being super healthy. Yeah. Instead of that green juice, try to eat like 300 calories of blueberries. It’s a lot of blueberries. And they’ll fill you up. Yeah.
Ted Ryce: Yeah, for sure. And I would love to... That’s such a great point. And what would you say about the people who maybe get distracted with, like, political arguments? Or let’s say maybe it’s not even politics. Let’s say they see something that really triggers them for some reason. And what do you have to say about managing yourself on social media?
JK Molina: Yeah, I feel like that comes, like, when it’s kind of an ego death that one has to go through. Like, you know how at the gym, half of the dudes are there because the girl broke up with them? On Twitter, it’s kind of like that too. If you are arguing with people, maybe it’s that that is the biggest problem in your life at the moment.
And if politics is the biggest problem in your life at the moment, you’ve got bigger problems than politics. So that’s kind of—it’s not less think less about politics, it’s less think more about you, kind of problem. As in, like, why do you care?
Like, when was the last time you saw something in the news and it directly affected you? I realized what’s going on, because my parents tell me sometimes at lunch, I’m like, “Guys, I don’t really need to know about this.” Because when was the last time it actually affected you?
I remember, dude, when—I don’t want to say this, but it’s like, you know the disease that everybody was freaking out about? So my parents and I had very different views on it. And I remember we had an alarm at the house, 8:30 every night.
And every time we talked about it at dinner, because it somehow popped up, there was this alarm that sounded, and the rule was, after 8:30, nobody can talk about this disease. It’s prohibited. And that is that we have to switch the topic, right? Because it doesn’t affect you. All the monsters are inside your head. They’re not real. And it may not even be that. It may be other things, but it doesn’t change your life, right?
What does is you obsessing over it. But then the problem isn’t the politics. The problem is there’s something else that makes you care or the emptiness or the lack of something that you care about more than that, if that makes sense.
Ted Ryce: Yeah. I appreciate your perspective, and it’s not what you typically talk about, but I appreciate that perspective, and especially from someone who’s been so successful getting up to 180,000 followers on Twitter as well—184.9 thousand followers on Twitter. Co-creating a business on social media that helps people with social media and then selling it.
And then now moving into this offer that you have, Tweets & Clients, where you’re helping people get focused on the right things. And I think that’s such a great thing. And I personally have benefited from your information, even though I’m 46. You’re 22. I mean, you know, it’s that world where…
JK Molina: Oh, my God, you double me in age—more than double me in age. Oh, wow. Okay.
Ted Ryce: Exactly. But it’s all about, like, the information. You’ve really helped me with my Twitter on, like, hey, don’t just tweet platitudes, share client case studies. Talk about the mistakes they’re making. Talk about the mistakes you you’ve made. Talk about things that actually help people with the problem that you help them solve, and then they’re going to just naturally view you as someone who they can hire if they want to take that next step. And it’s been a great ride, and I’m appreciative for you for that message.
JK Molina: Dude, I appreciate it. I appreciate it. People ask me, “What inspired you?” I’m like, “PTSD.” Like, the embarrassment of that dude making so much more money than me with that little followers, it was horrible. But I think it might make sense to go a little bit deep into that, content that makes money.
Ted Ryce: Sure.
JK Molina: If you’d like to. Because I actually was thinking about it recently, and the conclusion I arrived at is people have these—and I saw this from Russell Brunson—these dominoes, right? Domino is like a belief—that prevents them from buying from you.
So, if I wanted to convince somebody—Prospect A has three dominoes, Prospect B has five, and Prospect C has seven. Whatever. So with your content, I don’t aim to go viral. Myself, I never aim for that. I aim to tackle these dominoes because at some point, it tackles so many objections from so many different angles that people have really no reason left not to buy from you. And that’s what they do.
So instead of coming up with what’s the greatest or most engaging thing I could talk about, I would instead think about, what is one objection that I can tackle with this one piece of content, right? Maybe it’s a price objection. Maybe it’s the ROI objection. Maybe it’s the time or the effort or the sacrifice or the commitment objection.
And eventually, you start tackling these dominoes, right? Which is why the money you make today comes from the content you wrote a year ago, right? Because that’s when you finally toppled all of those dominoes, right? And people go, “Dude, like, I’m not making any money from social media.”
It’s like, well, one is you probably stopped, and if you stopped, how do you expect to make money? And two is, look at your content. It’s not solving any objections, right? So, people have all these beliefs that prevent them from buying from you, and you’re doing nothing about it, which is when you mentioned case studies, testimonials, transformation picks, that’s huge for fitness coaches as well.
When you mention those things and you tackle them, then you’re slowly breaking false beliefs. And when you break all of those beliefs, that’s when you make the money. Great content creators solve objection. It’s the average content creators that want to go viral, which is why I’m big. And I invent a lot of terms, some of them are bullshit. Some of them are cool.
But this was one of the ones that were kind of cool, which was like, I don’t want people to think about themselves as content creators; more of as like cash creators, right? We’re not in show business. We’re in business. We don’t check Twitter notifications. We check payment notifications. We’re not trying to build accounts here. We’re trying to build businesses. So, if you make that shift, I feel like that will very positively impact your business.
Ted Ryce: The thing with that is…So, I know this information, and even I fall into the trap of like, hey, how many likes did it get? How many retweets? How many comments? Because something about it feels good, and I think you pointed something out. It’s not bad to go viral or to get 50 likes or 100 or whatever likes on a post. But you just have to be clear about what your objective is.
And if you keep getting distracted from that, you end up like, “Oh, wow, I did another tweet that went semi-viral.” Or if you’re on Instagram or Facebook posting there. At the end of the day, though, what are you really trying to do? And if you’re playing an influencer game where it’s to amass a large following and then work affiliate deals and other things, okay.
But if you’re not doing that and you’re the person, like you were JK, with 70,000 followers making 30k a month, but then you met some dude with 900 followers and he’s making the same amount of money, and you’re like, “I worked hard for that!”
I can only imagine how hard you had to work for that 70. I’ve got ten point, like 4000 followers. I can only imagine how hard you had to work for the 70K followers. And so I think the big takeaway there is really to be focused on what your intention is while you’re on social media.
Be intentional about it, especially if you’re using it for business and be data oriented. Are you getting more clients from it? Because those arguments ain’t cash either, for those people who are engaging in that.
JK Molina: Yeah, that’s right, that’s right, that’s right. And I think it’s a good opportunity to kind of bring it full circle. Because when you said, how do you not get distracted into politics? It’s because I know that I’m in social media to make money, not anything else. How do you not get caught up in the Likes porn? Because I know that you use Twitter to get clients, not Likes.
So, a lot of it is just…I stole this from Hormozi again, “We need to be reminded more than we need to be taught.” What do you actually want? Like, sometimes people go…It happened today. There’s this dude, he’s kind of like my same height. He has a little bit less muscle than me. And then he took a picture of how much he weighed today and it was less than me.
And I’m trying to cut weight right now. And I was just at the verge of trying to be like, “Oh, dude, I’m going to lose more weight than you.” But then I remember my goal isn’t weighing the least amount of possible. My goal is getting lean. If you build more muscle, it’s easier.
So you could weigh more than somebody else and still look way better, be way stronger, be way more dangerous, be way more athletic. So you’re focusing on what actually matters. Do you want to weigh little or do you want to be lean and jock? What do you want?
Do you want to have a huge account or do you want to have a huge bank account? What do you want? Do you want to go on Twitter and learn from other people, make money, get clients, actually have a voice or they want to fight with others? Get clear on what you want.
And for a lot of these people that may be listening to this right now, I’m not teaching you anything new. I’m just reminding you of things that you may have forgot. So, a lot of the answers are already inside us. We’re already it. We just forget sometimes.
Ted Ryce: Yeah. And constantly distracted by a world that is making money from distracting us. Not good or bad, it’s entertaining, but we’ve got to take the power back if we want to achieve our goals. So, JK, you’re 22, you sold your business, you’re teaching people how to use social media in a way that actually grows their business.
And by the way, if you’re listening and you’re very curious about what JK is up to, you want to go to www.tweetsandclients.com. Of course, all the links, including JK’s Twitter handle, is going to be in the show notes for this episode. But JK, as we’re kind of wrapping up here, I would love to ask you what’s next for you?
JK Molina: What’s next is—a little bit of context is I sold the company, right? But I sold it, I feel like, a little too soon. I should have waited, and I rushed too much in the building of the company. So now I started Tweets & Clients and I partnered up with Ryan. He’s my business partner.
And I told them, “Dude, we’re in this thing for three years. We’re essentially married at this point. Cool?” He’s like, “Cool, fine, we’ll do this.” So now for the next three to five years, I’m just going to focus on building this one business because that was the lesson I had to learn kind of the hard way. Should have waited, missed out, but…
Ted Ryce: Why do you say you should have waited? What do you see happening differently?
JK Molina: So, the reason why I say I didn’t wait was not because I sold it too soon. It was because I started other businesses instead of focusing on the one. Right. I didn’t measure opportunity vehicles. I started a community and another course and another cohort. And it was a problem because I split my focus and my attention, and when I split it, I didn’t make any progress in any area.
Instead, right now, I’m just going to focus on this one, you know what I mean? The main part is not just waiting and staying in business, because I’m always going to be in business, but I’m always going to be in one business, which is this, right? So it was that commitment to not so much—basically, not start any other businesses and make this one ‘the one,’ you know what I mean?
Ted Ryce: Yeah. That’s another distraction that a lot of entrepreneurs have. I’ve had moments where I’m like, “What if I started doing affiliate marketing for a supplement company that I really like?” And it’s like, just focus on… I have my business coach to remind me like, just focus on what you’re doing right now. Because everything that you think that’s going to make you more money, it’s going to take more time, more effort than you think.
JK Molina: Yeah. If you wanted to tie it down to fitness, it’s like in the beginning, you do anything, you’re still going to see some progress. It’s like the beginner games, you know what I mean? In business, it’s like, you do anything, then you could go out in the street, sell something, here you go, you made some money. And then in the beginning, you make progress by doing more. In beginner stages, you do progress by doing more, but in more advanced stages, you make progress by doing less, starting less businesses, focusing on less things, doing just one thing.
So I feel like maybe we are at that stage, you and me, at the point where the less we make, the more money we’re going to make. You know what I mean? No. The less we do. Sorry.
So here’s the thing, when I said I think in Spanish. Make and do are the same word in Spanish. Same thing with in and on. It’s the same word in Spanish. So sometimes it’s hard, right? But anyway, to tie it back, the less we do, the more we make.
Ted Ryce: 100%. Well, JK, man, it was a pleasure. It’s so inspirational to me to see someone at 22 years old and just crushing it and selling your first business. It makes me, and I know for a lot of other people who are listening, like, holy shit, there’s this guy who’s 22 from Guatemala, and I’m like, in my 50s, what am I doing? Arguing on Facebook or Twitter about what? Like, I need to get more serious. I’ve got to set my standards higher.
And so I’m just super inspired by your story, and I know a lot of people listening are inspired as well. This has been a super fun conversation. So thanks so much for coming on.
JK Molina: Thanks for having me. Shout out to you, by the way, because I really feel good in this pocket because I could talk about things that are always in my mind, but they are never on my feet. Because the more I stay on brand, the more money I make. And my priority is money.
But this was just fun because I could talk about things I think about all the time. So thank you to you too.
Ted Ryce: My pleasure, man. And let’s do it again. Would love to have you back on.
JK Molina: Yeah, for sure.
Ted Ryce: And of course, if you’re listening right now—and of course, this isn’t necessarily a business podcast, but I love JK’s story so much and I’ve learned so much from him. I was happy to have him on. And if you’re interested in taking your social media and monetizing it, definitely he’s worth checking out, go to www.tweetsandclients.com.
And certainly, if you’re on Twitter, and maybe you should be on Twitter if you’re not, because I find it the best place to stay focused on business, of course, depending on who you follow, but to stay focused on business, you should be following JK as well. And that’s one JK Molina. All the links will be in the show notes for this episode. And JK, thanks again, man. Would love to do this again sometime soon.
JK Molina: Yeah, dude, this was fun. Thank you for having me. Goodbye, everybody. And remember, Likes Ain’t Cash!
Ted Ryce: Love it.
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