Today’s issue is brought to you by Unstoppable After 40 Coaching Program. We help entrepreneurs, executives, and business owners to get fit in their 40s & 50s while growing their businesses and enjoying their lifestyles. (In less than 2 hours per week) .
The biggest lie we’re told in society:
“Life is over at 40.”
I’m 47 and I feel amazing.
I’m just as vibrant as I was when I was in my 20s.
The secret?
Mastery over your health.
To be clear, I’m not talking about going through the motions…
“I eat healthy.”
“I go to the gym.”
“I watch my alcohol.”
“I’m pretty damn healthy.”
If you want to be in the best shape of your life in the 40s, 50s, or 60s, then you’re going to have to do better than that.
And the first place to start is with data.
That’s the 1st step in my system. Once we have your data about:
• Body fat %
• VO2 max
• Muscle mass
• Blood chemistry
• Functional fitness
Then we can make data-driven decisions about what to focus on to move the needle in a way that you’ll feel!
As the management guru Peter Drucker said, “You can’t manage what you don’t measure.”
Failing to use objective health metrics is why people get lackluster results from their efforts.
They take supplements because they listened to a podcast instead of reading their blood panel.
They do workouts that were marketed to them instead of designed based on their fitness level.
They follow diets because of influencers instead of what their body fat test says.
The great thing is that this won’t take you more time than you’re spending now.
However, it requires a big shift in your mindset.
But it’s worth it!