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Ask Ted 87: 5 Steps To Build Your Personal Brand

Special Announcement:

Kickstarter campaign was launched yesterday, you’re really excited


It’s about my personal story and how did I turn tragedy into success.


It features the be the change movement which is a cool movement that they should join if they want to create the life they want


There’s cool perks like the wristband for $7 and the t-shirt for $25. This will be reminders of your commitment to live a better life, to be the change.


When you support the campaign, you support the Jimmy Ryce Center which helps donate bloodhounds to find missing children in U.S. Last year, more than 400.000 missing children were reported in U.S., when you support the campaign you help to save children in U.S.


Don’t you want be a part of the change?


Don’t you want to support me, my mission and all the work that I put every week to deliver the best content


To access the campaign, click here.



Review of the week:


Listener’s Question:

My ultimate goal that I’ve had since I was 14 (in 1991) or even younger is to put together the worlds best civilian self-defense martial art curriculum of: principles, techniques, tactics and strategies! By best I mean; effective, viable, reasonable, ethical, scalable, non-mystical, non-pseudo-science, non-traditional. In accordance with local laws.

I started formally training in martial arts in 1991 and have since graded in 6 different martial arts along with exhaustive researching and studying of many martial arts and self-defence/self-protection (including TFT) techniques, tactics, strategies, principles, philosophies, culture, geography.

I’ve been working at a long-term care facility for 4 years and I have encountered many agitated and aggressive residents with dementia. I have witnessed staff reacting inappropriately and/or ineffectively to such incidents, therefore I decided to write two books titled “Self-defence for caregivers: Level one” and “Self-defence for caregivers: Level two” published in 2013 and 2014 respectively.

However I have not reached black belt in any martial art therefore I do not have the qualifications that the majority of the public looks for to teach martial arts/self-defence.

I also am broke and in debt and my income is below average.

Thank you for considering this message!




Step 1:

First of all, CONGRATS on knowing your mission and putting out not one but TWO books! That’s awesome!

It’s a great idea to put together the best civilian martial art. And teaching self-defense to caregivers is a great niche!

So you have a mission. You have a message. You have books.

So why aren’t you CRUSHING IT?

Know your “Why”


Step 2:

Choose a niche/perfect your pitch


Step 3:

Publish Your Ideas:

  • Youtube channel
  • Blog post
  • Podcast
  • Write a book
  • Speaking engagements
  • TV appearances
  • Write articles for big online publications
  • Participate in interviews (be a guest on podcasts)

Step 4:

  • Develop a service/product ecosystem
  • 1-on-1 training
  • Group training
  • Seminars

Step 5:

Build A Network

Build relationships with key people



Daniel Priestly’s interview

Coach Michael Burt’s Interview

Brian Horn Interview

Key Person Of Influence by Daniel Priestly

Key Person of interest by Coach Michael Burt

The Millionaire Messenger by Brendon Burchard

Platform by Michael Hyatt


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to the ASK TED section.

Don’t forget to visit our FREE TOOLS section and get our VIP content that will help you live a Legendary Life.

Until next time!




Ted Ryce is a high-performance coach, celebrity trainer, and a longevity evangelist. A leading fitness professional for over 24 years in the Miami Beach area, who has worked with celebrities like Sir Richard Branson, Rick Martin, Robert Downey, Jr., and hundreads of CEOs of multimillion-dollar companies. In addition to his fitness career, Ryce is the host of the top-rated podcast called Legendary Life, which helps men and women reclaim their health, and create the body and life they deserve.

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