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236: Aubrey Marcus: Go For Your Win And Live Your Life’s Purpose

[tweet_box design=”box_07″ float=”none”]“When you cultivate the wild wolf within even when the mind is in doubt the body provides tangible proof.”  [/tweet_box]

Brief Bio:

Aubrey Marcus founded Onnit in 2010 as a nutritional supplements brand based on a holistic health philosophy he calls Total Human Optimization. Aubrey Marcus has since grown Onnit into an industry leader, providing innovative peak performance supplements, foods, fitness equipment, and apparel.

A 20 year native of Austin, Texas Aubrey graduated from the University of Richmond in 2004 with a degree in philosophy and classical civilization. He soon founded a boutique marketing firm, specializing in brand development and ecommerce. It was during these seven years running the agency that Aubrey conceived of Onnit.

Inspired by his lifelong experience as a multisport athlete — as well as his background in ancient philosophy — his goal was to create a company that empowered people to achieve their fullest human potential. With the launch of the firm’s flagship supplement Alpha BRAIN in 2011, Onnit was born.

In addition to the range of products offered on, Onnit is sole owner of Black Swan Yoga, four time winner of the Best Yoga in Austin. Austin is also home to the Onnit Academy Gym, featuring defranco’s Gym and 10th Planet Jiu Jitsu at the Onnit Academy.

Aubrey is currently the host of two celebrated podcasts: Aubrey Marcus Podcast and the Total Human Optimization. He regularly makes appearances on a variety of media outlets, including the Joe Rogan Experience, The Jason Ellis Show, Dr. Oz, The Doctors, and Entrepreneur.


[tweet_box design=”box_12_at” float=”none” author=”Aubrey Marcus” pic_url=””]


“I am absolutely living the dream, and I think most of us are. It’s our mind that tells us otherwise.”


In this episode, you’ll learn:

  • How Aubrey started Onnit (5:35)
  • Why it’s never too late to create the life you want (7:25)
  • How to overcome hard times in life with health and fitness (16:18)
  • Go for the win: 3 Steps to winning in life (9:25)
  • Why truth is the new marketing (24:23)
  • What does it mean to be a true warrior (21:47)
  • 3 Reasons why authenticity is the key to success (31:13)


Ted’s Takeaways (40:55)

  1. We are our own worst enemy.
  2. Create a routine to help combat negative self-talk.
  3. It’s never too late to go for the win.
  4. Be authentic.



Go For the Win Online Course


Connect with Aubrey:





Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to the ASK TED section.

Check out my brand new video training series, where I’ll walk you through the 3-Step formula to lose 7 pounds in 2 weeks (without starvation or insane workouts), you can learn the 7 fat loss strategies that will help you finally create that energetic, lean body you’ve always wanted.

Until next time!


Ted Ryce is a high-performance coach, celebrity trainer, and a longevity evangelist. A leading fitness professional for over 24 years in the Miami Beach area, who has worked with celebrities like Sir Richard Branson, Rick Martin, Robert Downey, Jr., and hundreads of CEOs of multimillion-dollar companies. In addition to his fitness career, Ryce is the host of the top-rated podcast called Legendary Life, which helps men and women reclaim their health, and create the body and life they deserve.

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